How to Market Your Book Online by Nicola Hardy – a promotion

Now, disclaimers out of the way first up. I’ve known Nicola Hardy (the author of How to Market Your Book Online) for many years, and she is one of my longest standing and closest friends. As such, I’m not going to be able to give an unbiased discussion of her book. Hence the “a promotion” tagline, instead of my normal “a review”.

How to Market Your Book Online is a practical guide to setting up aspects of an author platform online. The book focuses primarily on Facebook and Twitter, but also briefly covers Pinterest, Instagram, LinkedIn and blogging in general.

There is a heavy emphasis on the practical – Nicola draws on her experience helping authors to get into the nitty gritty. There are screen shots, and hints and tips that go beyond the mechanics of the various platforms, to include issues of etiquette and protocol.

There are two editions – a global one, and an Australian/New Zealand version that has some customised content for the local region.

If you’re an experienced author who has been promoting yourself through social media for years, this probably isn’t the book for you. But if you’re just getting started, and considering how to establish your “author platform”, the book is a great way to get going with the basics.


Editors note: apologies to regular readers for missing last week, I’m afraid family time over Easter got in the way. Back to regularly scheduled programming now.

Author: mark

A writer of speculative fiction and all round good egg. Well, mostly good. OK, sometimes good.

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